Army Family Action Plan is a program funded by the Department of the United States Army with the intent of implementing cost-saving and quality of life-enhancing ideas. Every year, each Army installation encourages residents to submit useful and relevant ideas to improve Army life in and around their communities. In 2011, I created a series of coordinated posters and flyers, each with a specific target audience and execution. One design was created for high-traffic facilities with no wait-time, while another was created specifically for waiting rooms. And one design was easily translated for online use. The design package gave the program the flexibility to advertise in a variety of locations, to different demographics while having a cohesive message. The biggest challenge of the project was to convey the purpose of AFAP quickly and effectively in order to generate response. For the 2011 survey season, AFAP notes a significant increase in participation.