AFTB Content Blocks Promotion

In an attempt to generate interest in Army Family Team Building courses, we created a game of collecting content block cards. Each icon in the Army Family Tree represented a different block of training and participants would collect cards from each session. Once a milestone was reached, the participant received recognition for having completed the required content blocks. AFTB reported positive response to the campaign, which meant more members of the Fort Hood family received much-needed training and information about Army life. The content blocks program was then presented at the national level as a way to make training easily accessible to busy Army spouses and other eligible participants.