The creation of a new organization requires identity management from the earliest stages of operation. Once the name of the association was decided upon, and the mission statement published, I was able to refine logo creation to reflect directives as prescribed in organizational bylaws. The logo presents a silhouette of a youth golfer. As the child swings his or her club, you see the positive shape of the golf ball coming toward you. The negative shape between the golf ball features and the golfer creates the outline of the island of Guam. To finish the logo, the entire graphic is encircled with the official name of the organization.
For the website, I went with a modern look with a large photographic background. I was tempted to go with a more animated and colorful design, considering the group is for younger golfers. However, after reviewing other youth golf organizations, I realized that these clients were mature and sophisticated enough to appreciate this representation on the Internet. Parents are also involved in this organization, as are sponsors from different business sectors. To save on costs for the organization, I customized a CMS template skeleton, which will also allow for future growth of the web site into an online community for youth golfers on Guam. The large photograph background will randomly feature images from group events, while keeping the information organized and centrally-located on the web pages.